What is SEO?
SEO (Search Engine Optimization) is the process of improving a website so it appears higher in search engine results (such as Google) when people search for relevant keywords. The goal is to increase organic (unpaid) traffic to your website.
Example
If you own a digital marketing agency and someone searches:
- “Best digital marketing agency in Kerala”
- “SEO services near me”
- “Social media marketing company”
A well-optimized website has a better chance of appearing on the first page of Google.