Setting up a successful ad depends on the platform (Meta/Facebook, Instagram, or Google). Here’s a beginner-friendly guide for both.
Meta Ads (Facebook & Instagram)
Step 1: Create a Business Manager
- Go to Meta Business Manager.
- Create your business account.
- Add your Facebook Page and Instagram account.
Step 2: Create an Ad Account
- Open Business Settings.
- Click Ad Accounts → Add → Create New Ad Account.
- Set your time zone and currency.
Step 3: Add a Payment Method
- Go to Billing & Payments.
- Add your credit/debit card or another supported payment method.
Step 4: Install the Meta Pixel
- Go to Events Manager.
- Create a Pixel.
- Install it on your website (or use Google Tag Manager if you use WordPress or Shopify).
Step 5: Create a Campaign
Choose an objective such as:
- Awareness
- Traffic
- Engagement
- Leads
- App Promotion
- Sales
Step 6: Configure the Ad Set
- Conversion location (Website, App, Messenger, WhatsApp)
- Budget (Daily or Lifetime)
- Audience
- Location
- Age
- Gender
- Interests
- Placements
- Advantage+ Placements (recommended)
- Manual Placements
Step 7: Create Your Ad
Add:
- Images or videos
- Primary text
- Headline
- Description
- Call-to-Action (Learn More, Shop Now, Sign Up, etc.)
Step 8: Publish
Review everything and click Publish.