1. SEO (Search Engine Optimization)
Key techniques:
- Keyword research
- On-page optimization
- Technical SEO
- Backlinks
- Fast loading speed
- Mobile-friendly design
2. AEO (Answer Engine Optimization)
AEO focuses on making your content the best direct answer for search engines and voice assistants.
Key techniques:
- FAQ pages
- Question-and-answer format
- Structured data (Schema Markup)
- Short, clear answers
- Featured snippet optimization
3. GEO (Generative Engine Optimization)
GEO is the practice of optimizing content so AI-powered search and assistants are more likely to use or reference it when generating answers.
Key techniques:
- Publish original, trustworthy content
- Demonstrate expertise and experience
- Organize content with clear headings
- Answer topics comprehensively
- Keep information up to date
- Build a strong brand presence across the web