POPULAR KPI IN SOCIAL MEDIA AND GOOGLE ADS HOW TO RESEARCH KEYWORD

Popular KPIs in Social Media Marketing (SMM)

1. Awareness KPIs

• Reach – Number of unique people who saw your content.
• Impressions – Total number of times your content was displayed.
• Brand Awareness Lift – Increase in brand recognition.

2. Engagement KPIs

• Likes
• Comments
• Shares
• Saves
• Engagement Rate = (Total Engagements ÷ Reach or Followers) × 100

3. Traffic KPIs

• Link Clicks
• Landing Page Views
• Click-Through Rate (CTR) = (Clicks ÷ Impressions) × 100
• Cost Per Click (CPC)

4. Lead Generation KPIs

• Leads
• Cost Per Lead (CPL)
• Lead Conversion Rate

5. Sales & Conversion KPIs

• Purchases
• Conversions
• Conversion Rate
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS) = Revenue ÷ Ad Spend